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"1979 Labour Election Poster 'Keep Britain Labour'" [NMLH.1995.39.420]



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Catalogue Number
NMLH.1995.39.420

Object Name
Poster

Title
'Keep Britain Labour and it'll keep getting better.'

People
Labour Party

Events
Elections, 1979 General Election

Date
1979

Description
Poster featuring a cartoon of two dragons breathing fire, representing inflation. The top dragon, labelled 'Inflation 1974' is fierce, standing up and breathing lots of fire. The lower dragon, 'Inflation 1979' is lying down, with wisps of smoke coming from it, and looks sad. The message is: 'Keep Britain Labour and it'll keep getting better.'


When a general election was called in 1979 Britain had just been through a period of industrial unrest, known as the ‘Winter of Discontent’. James Callaghan's Labour government ignored this and campaigned on their success in conquering inflation, which had been a problem in Britain since the 1973 global crisis over the price of oil.


Labour lost the 1979 election, and Margaret Thatcher's Conservative Party entered government, remaining in power for the next 18 years.


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