Description
: Illustrator Donald McGill's postcards proved hugely popular with seaside holidaymakers.
The two postcards of this kind in the collection comment on the passing of the Equal Franchise Act in 1928, the moment when men and women could vote on equal terms. Superficially the postcards are just a bit of fun, but in reality they are evidence of long held misogynistic (the hatred or belittling of women) assumptions about how and why women would vote.
This postcard in particular pictures a Father leading his family for his chosen candidate. It puts forward that women and young people were incapable of choosing their own candidate, and therefore voted as their father told them- even the dog.