Catalogue Number
NMLH.1995.39.94
Object Name
Poster
Title
'She can't make a home till she gets one... So it's - Labour For Homes. A vote for Labour means a full national effort for housing.'
Place
UK
People
Labour Party
Events
Elections, 1945 General Election
Date
1945
Creator(s)
Zec
Description
A black and white cartoon image of a woman smiling, with the message. 'She can't make a home till she gets one... So it's - Labour For Homes. A vote for Labour means a full national effort for housing.'
This poster was designed for the Labour Party's 1945 general election campaign by Philip Zec (1909 - 1983). Zec was a well known left wing cartoonist, who had been a war artist for the Daily Mirror newspaper. He refused payment for the commission, seeing it as his contribution to the election campaign.The series was a spin off from the Daily Mirror's push to encourage women to discuss the election with their husbands, fathers and sons in the armed forces.
Wartime bombing raids had killed thousands of civilians and left many more homeless in Britain and across Europe. One of the key issues in Labour's election campaign was the need for good quality, modern housing. This poster shows how the Labour Party appealed to women with the promise of 'a full national effort for housing'.
*On Display*
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