Catalogue Number
NMLH.1993.519.1
Object Name
Poster
Title
Ideals made concrete
Date
1950-1960
Description
This shows a draft poster design for the Labour Party's poster campaign. The draft is printed on A3 size paper with a wide border. A photograph shows a building site where homes are being constructed as black text underneath reads: "Ideals made concrete / A decent home. The start of everything that's best in life. Since Labour took office, the government has broken its own housing record every year. To date, Labour has built more than 2 million homes. And, just as importantly, made laws providing fair rent machinery and tenant protection against harassment and eviction. Labour believes in the home. And in the peace of mind to enjoy it. WHEN IT COMES DOWN TO IT, AREN'T LABOUR'S IDEALS YOURS AS WELL?" A box at the bottom of the poster reads "SPACE FOR LOCAL PARTY ADDRESSES" indicating that this is not the final draft of the poster.
