"Traidcraft coffee leaflet" [NMLH.1994.62.8.23]

Catalogue Number
NMLH.1994.62.8.23

Object Name
Leaflet

Title
Traidfare

Place
Tanzania

People
Traidcraft; Fairtrade

Date
1980s?

Description
Tri-fold leaflet for Traidfare coffee. It explains it is from Bukoba, northern Tanzania, one of the few coffee plants in eastern and central Africa without multinational ownerships.


Traidcraft was a fairtrade retailer founded in the UK in 1979. Its founders saw it as a “Christian duty to channel our anger at the injustice that underpins many of our trading frameworks into a practical response” and the company ran until 2023. The company was a key pioneer of the Fairtrade sector, working to shape and implement regulations and legislation. We Are Fair Trade is the new company founded in the wake of Traidcraft’s collapse.

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