Catalogue Number
NMLH.1994.62.8.23
Object Name
Leaflet
Title
Traidfare
Place
Tanzania
People
Traidcraft; Fairtrade
Date
1980s?
Description
Tri-fold leaflet for Traidfare coffee. It explains it is from Bukoba, northern Tanzania, one of the few coffee plants in eastern and central Africa without multinational ownerships.
Traidcraft was a fairtrade retailer founded in the UK in 1979. Its founders saw it as a âChristian duty to channel our anger at the injustice that underpins many of our trading frameworks into a practical responseâ and the company ran until 2023. The company was a key pioneer of the Fairtrade sector, working to shape and implement regulations and legislation. We Are Fair Trade is the new company founded in the wake of Traidcraftâs collapse.
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